There are several key differences between a personal and business Facebook page.

Identity

A personal profile represents the person behind the account using the name they go by with friends and family. A business page represents a business, public figure, brand, organization, or nonprofit.

Purpose

A personal profile is used to connect with friends and family. A business page is used to connect with customers, promote products or services, and build a community around your brand.

 

Important Information:

 

1. Keeping business content separate from your personal profile is stated within Meta/Facebook's terms of service. To ensure you don't get your personal profile shut down, business activity (such as posting listings, offers to create CMAs, market updates, etc.) must be kept in a business account.

1. Personal profiles are private, so business content posted privately does not support your Search Engine Optimization (SEO) as it is not categorized/indexed for Google searches.

1. Consistently posting on your public social media business profile is an effective strategy to showcase your local knowledge and an effective way to drive traffic to your personal agent/team website, blog, and other domain-focused destinations.

1. A business profile on Facebook means agents can then connect SocialBAY to Instagram, where many of the users skew as more affluent. A business profile also provides better analytics as to who the social followers are (not visible to private, personal profiles), the basis of purchasing listing advertising to push the listing visibility beyond their followers.

 

Features

Personal profiles have a limited set of features that are designed for personal use. Business pages have a wider range of features that are designed for businesses, including the ability to:

Create and manage ads
Track your reach and engagement
Promote your products or services
Run contests and giveaways
Connect with other businesses and organizations
Monetization

Personal profiles cannot be monetized. Business pages can be monetized through a variety of methods, including:

Running ads
Selling products or services
Accepting donations
Audience

Personal profiles are visible to your friends and family. Business pages are visible to anyone who searches for them on Facebook.

Best practices

If you are a business, you should create a business page instead of using a personal profile. This will allow you to take advantage of the features and benefits that are designed specifically for businesses.

Here are some best practices for managing your business page:

1. Keep your page up to date with fresh content. This includes posts about your products or services, news about your company, and updates about your industry.
2. Engage with your audience. Respond to comments and questions and participate in conversations.
3. Run contests and giveaways. This is a great way to generate excitement and engagement around your brand.
4. Promote your page on other channels. Share links to your page on your website, in your email newsletter, and on other social media platforms.