Handling Online Seller Leads

Handling Online Seller Leads

🎉 You’ve Received a Seller Lead... Now What?

Hooray! 🥳 You’ve captured a lead through your Home Valuation tool or a Downloadable Seller Guide. Now it’s time to turn that data into a relationship. Here is your step-by-step game plan:


🔍 Step 1: Play Detective with "Lead Inspector"

Before reaching out, head to your Leads tab to check the Lead Inspector data (if available).

  • If the info matches: You can be confident the actual homeowner is the one inquiring! ✅

  • If the info doesn't match: Don't worry! The lead might be a tenant, a family member, or a motivated buyer with their eye on a specific property. 🧐


📊 Step 2: Review the Valuation

Check the Instant Valuation the lead received. This is your best "icebreaker." Mentioning the estimate they saw online is a great way to start a professional conversation about real-world market accuracy.


🛠️ Step 3: Choose Your Outreach Strategy

Now that you have the data, it's time to make a move. Here are the most successful methods used by top agents:

  • The Triple Threat: An immediate call, email, and text to stay top-of-mind. 📞

  • Snail Mail: Add the property address to a physical mail campaign or send a personalized "Value Update" postcard. ✉️

  • The Personal Touch: Door-knocking, if it’s a common practice in your local market. 🚪


🤖 What We’re Doing in the Background

While you’re preparing your outreach, Back At You is already at work!

We automatically send an engagement email to the lead asking for more details. Specifically, we ask if they’ve done any recent renovations 🛠️ that might affect their home’s value.

Keep an eye out for:

  • Direct Replies: Leads often reply to these auto-emails with details about their home.

  • Custom Requests: The lead may explicitly request a Custom Market Valuation from you!


💡 Pro-Tip: The "Renovation" Hook

When you call, try asking: "I saw you were checking your home's value—have you done any recent upgrades or remodeling? Those aren't always reflected in online estimates, and I'd love to give you a more accurate number." 📈

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