Handling Online Seller Leads

Handling Online Seller Leads

Hooray! You've received an exclusive seller lead through your Home Valuation tool...now what?

First of all, take a look at what information the lead has provided and how it compares to our Lead Inspector information (found in your Leads tab, if available.) If the info matches, you can be confident that the current homeowner is the one that inquired about their home's value! If the info doesn't match, the lead could still be a resident of the property or it could be a potential buyer who has their eye on that property.

You should also take note of the instant valuation(s) the lead received, if any! You can potentially open your dialogue by referencing those valuations.

Now that you've got some more information about the lead, reach out in whatever way you see fit. Here are some ideas that agents have used:

  • Immediate call, email, and/or text
  • Add the property address to a physical mail campaign
  • Door-knocking (if it makes sense for your area!)

Be aware, Back At You automatically responds to leads with an email that asks them to respond! So keep an eye out for responses to those auto-emails. (We ask if they've recently done any renovations or anything along those lines that might affect their home's value.) The lead may also request a custom market valuation of you.


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