The most common way our system generates seller leads is through the Home Valuation Landing Page. This powerful tool is available in the Bronze package and above.
Bronze & Silver Packages: You have full access to these tools to create and advertise your own landing pages.
Gold Package: This is our "hands-free" tier. Our system automatically creates, manages, and runs advertisements for you throughout the month, generating seller leads without you needing to lift a finger. 🚀
When a potential seller clicks on your advertisement (whether created by you or by us), they are guided through a simple form to capture:
Property Address 📍
Name, Email, and Phone Number 📞
Level of Selling Interest 📈
Pro-Tip: Want to see it in action? Click Home Value on the far-left menu, select the Actions button on any page, and click View Site to test the form yourself!
Sometimes you’ll receive a lead that doesn't contain a full name or phone number. This happens when a user starts the form but leaves before finishing.
Why we send these to you: Even if they didn't complete the process to receive an instant valuation, they have clearly expressed interest in their home's value. We provide you with the captured data (like the address) so you don't miss a potential deal! 💎
Your strategy should depend on how much information the lead provided:
Full Leads: Reach out via call, text, or email to discuss their valuation and how you can help them navigate the current market.
Partial Leads (Address Only/No Phone): We recommend adding these leads to a Drip Campaign, sending a professional Postcard, or following up with a manual email.
The "How did you get my info?" Script: If a lead is unsure, simply remind them: "You recently started a home valuation request online to see what your property might be worth in today's market, and I wanted to make sure you got the information you needed."
Interested in an upgrade? Email our support team today at support@backatyou.com to learn more!