You can (and should) customize the URL of your Facebook Business Page. (For a variety of reasons Facebook calls this customizing your "Username.")
Here's what a custom Facebook URL looks like: facebook.com/CustomUsername.
If you don't customize your URL it probably looks something like this: facebook.com/My-Real-Estate-Page-Boise-ID-31215498135465.
Here's how to get customized:
- Head to your Facebook Business Page and look under your profile picture and click the tab labeled About.
- Under the "General" section, you should see "Username" with your current username to its right. Click Edit to its right. (If you haven't set a username yet, you'll want to click Create Username.)
- Under "Username," enter your desired username. Facebook will tell you if the username is already taken or if you can't use it for any reason. Here are some tips on choosing a username.
- Once you've entered an acceptable username, click Create Username.
Now that you've got a custom Facebook URL, you can use it across your marketing to gradually grow your following!