Facebook recently launched an expanded version of its Call-To-Action buttons for Business Pages. Previously, they were simply buttons that allowed visitors to take some sort of action (hence the name) that would benefit the page owner.
Now, they're using Call-To-Action button settings in multiple areas. Here's how to customize your settings to create an Appointment Availability widget on your Page to increase your chances of booking appointments!
- Head to your Business Page and click + Add a Button (if you haven't yet created a CTA button.) If you've already created a CTA button, hover over it, and select Edit Button from the dropdown.
- On Step 1 of the CTA setup, select Book with you, Book now and then Next
- For Step 2, select Appointments on Facebook
- On the next page, select Start Setup and then Next
- Set up your appointment availability and select Next
- You'll see a number of customization options. Turn on "Appointment Approval" if you want to manually confirm all appointments. Set an amount of time in the future when people can book appointments by using "Advance Bookings." (Helpful for the life of a real estate pro.) Decide whether or not you want to sync appointments to your Google Calendar. Customize "Appointment Start Time Display" to change the increments of time between available appointment slots.
- If you'd like to create different types of appointments, select Next on the List Your Services step and customize the details of those services.
- If you have an Instagram account connected to your Business Page, you'll be asked whether or not you'd like to add a Book button to your Instagram profile linked to your Page. Certainly couldn't hurt!
- Click Done!
- Facebook is going to take you to the Appointments tab of your Business Page and encourage you to set a test appointment to see how it works.
We'll talk more about this Appointment tab soon. Enjoy those extra bookings!