How do I update my Ad Target Demographics?

How do I update my Ad Target Demographics?

Updating Your Ad Targeting Locations πŸ“

You can easily adjust the location demographics for your Guaranteed Reach and Facebook Ad Campaigns within your Back At You Social settings. Follow these steps to ensure your ads are reaching the right neighborhood:

Step-by-Step Location Setup πŸ—ΊοΈ

  1. Navigate to Profile: Click on Settings in the top-right corner of your Back At You Social dashboard and select Advertising

  2. Find Ad Targeting: Scroll down to the Location Targeting section and click the Change button.

  3. Update Your Areas: * To Add: Type a city or zip code into the search bar and click on the desired result when it appears in the suggestions 

    • To Adjust Radius: Click the +25mi drop-down menu next to a location to increase or decrease the targeting distance.

    • To Remove: Click the X to the left of any location you no longer wish to target.

  4. Save Your Changes: Don't forget to hit Save at the bottom when you're finished! πŸ’Ύ


Pro-Tips for Better Reach πŸ’‘

  • No Limits: You can target as many different areas as you like! There is no limit to the number of locations you can add.

  • Be Specific: If you are targeting a common city name (like Springfield), make sure to select the correct state from the suggestions to avoid showing ads in the wrong part of the country.

  • Radius Strategy: For high-density urban areas, a smaller radius is often more effective, while rural listings may benefit from a wider "+50mi" reach.