Connecting your Facebook Business Page to Back At You Social lets you automate content and manage advertising in one place. Because of the advertising integration, Meta requires specific high-level permissions. Use this guide to make sure your settings are configured correctly for a seamless connection.
To connect Back At You Social, you must have the highest level of authority on both the Page and the Business Account.
1. Facebook Page Access
You must have Full Control of the Facebook Page. This was formerly known as Admin in classic Page roles.
2. Meta Business Suite Access
You must also have Full Control business access within the Meta Business Account that owns the Page.
I have Full Control, but I still can't see my Page: This is usually a Business Integration glitch. Even with the right Page roles, Facebook might not have authorized the Back At You Social app itself. To fix it, go to your Facebook Business Integrations, find Back At You Social, click View and Edit, and make sure every toggle is turned ON, especially the ones listing your Page.
I'm an admin, but Back At You Social says I need Full Control: Facebook's New Pages Experience split the old Admin role into Facebook Access and Task Access. You must be listed under People with Facebook access with the Full Control toggle enabled. If you're only listed under Task Access, the connection will fail.
Why does Back At You Social need my personal Facebook login? To manage a Business Page, Meta requires you to sign in with the personal profile that has authority over that Page. Back At You Social cannot see your personal photos, post to your personal timeline, or message your friends. We only use this connection to reach your business assets.
I don't see my Page in Meta Business Suite: Your Page may be owned by a different Business Account or not linked to one yet. Check Business Settings > Pages to see which Business Account officially owns the Page. You must have Full Control of that specific Business Account.
Does my Instagram need to be connected too? If you plan to automate Instagram content through Back At You Social, your Instagram Professional account must be linked to your Facebook Business Page. Go to your Facebook Page Settings > Linked Accounts and make sure your Instagram handle shows as Connected.
If you need to adjust your settings or have trouble with ownership, these official Meta guides can help:
Permissions: Give, edit, or remove Facebook Page access
Team management: Add people to a Business Account and assign assets
Ownership issues: Request release of Page ownership from a Business Account
If your settings are correct but the connection is failing: Visit Facebook Business Support for direct help from Meta.
For anything else: Contact Back At You Support at support@backatyou.com or (866) 200-0676.
Related articles: