The Ins and Outs of Listing Auto-Posting/Auto-Advertising

The Ins and Outs of Listing Auto-Posting/Auto-Advertising

🚀 Automating Your Listings: Auto-Posting & Auto-Advertising

Save time and keep your social media active by letting SocialBAY automatically post and advertise your new listings.

Prerequisite: To use these features, your listing feed must be connected. Click here to learn how to connect your Listing Feed in SocialBAY

📲 Part 1: How to Enable Auto-Posting

Auto-posting automatically shares your listings to your social media channels the moment they go live or have a price reduction.

  1. Go to Settings ⚙️ (top right) and select Listing Automation.

  2. From the dropdown, select Your Listings.

  3. Toggle the Auto-Post My Listings switch to ON.

  4. Customize your triggers: Click Edit ✏️ to choose if you want your New Listings or Price Reduced Listings to auto post, OR BOTH! Hit Save

💡 Key Things to Know:

  • The 3-Hour Window: We’ll send you an email notification 3 hours before a post goes live. You can use this time to make edits or cancel the post.

  • Future Listings Only: Enabling this will not post listings currently in your tab; it only applies to new activity moving forward. 

  • Daily Schedule: To avoid spamming your followers, multiple listings are spaced out at: 9am, 11am, 1pm, 3pm, 5pm, and 7pm. 

  • Open House Auto Posting: You may see an option to Auto Post your Open Houses. Please note that Open House auto-posting is dependent on your MLS feed and might not be available to you even if you see the option available in SocialBAY.


🎨 Part 2: Customizing Your Posts

Make your automated posts feel personal by adjusting the captions and the visual style.

Edit Your Captions ✍️

  1. Navigate to Settings > Listings.

  2. Click Customize to edit the verbiage for "New Listings," "Just Reduced," or "Company Listings."

  3. Pro Tip: Use Dynamic Variables  like {Price} or {Address} to ensure each post automatically pulls the correct data. 

Edit Your Design 🖼️

  1. In the Listings settings, scroll down to Listing Post Designs.

  2. Under Listing Overlay Template, click Change.

  3. Select your preferred template and click Save


📢 Part 3: How to Enable Auto-Advertising

Once Auto-Posting is on, you can choose to automatically put ad spend behind those posts to reach a wider audience.

  1. Set Your Audience: Choose to target by Radius  (around the listing address) or by specific Cities.

  2. Select Campaign Type: Choose between Social Media Ads, Web Ads, or a Bundle (both). 

  3. Set Your Budget: Select your total spend  and the duration of the ad. You can choose to advertise only "New Listings" or only "Price Reductions."

  4. Confirm: Review your settings and click confirm! 


🙋 Frequently Asked Questions

What if I want to change a post before it goes out? Check your email! We notify you 3 hours before any automated action. You can jump into SocialBAY to edit the text or cancel the ad/post entirely. 

How do I get help? If you run into any trouble, our support team is ready to assist:

  • Email: support@backatyou.com ✉️

  • Chat: Select the Talk to Support menu item in your SocialBAY Help Center.

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