Distribution Types for Advertising

Distribution Types for Advertising

📣 Distribution Types for Advertising

Running an ad campaign through Back At You Social is one of the easiest ways to get extra exposure for your properties and your brand. Here's how to set up, budget, and schedule an ad that reaches audiences across social media and the web.

🌐 What Are Ads?

Social Media Ads and Web Ads promote your business and services to audiences across social media and online, helping you gain visibility and exposure.

Social Media Ads:

Web Ads:

⚙️ Set Up a Listing Ad

  1. Find your listing: Click the Listings tab in the left-hand menu, find the property you want to promote, and select Schedule a Listing Post.

  2. Customize the post: Select your Listing Status (for example, "Just Listed"), edit the caption if you'd like, and choose a post overlay template. Click Continue.

  3. Opt in: When prompted, select Yes, let's advertise it!

  4. Set your audience: Target a mile Radius around the listing's address, or specific Cities by name.

  5. Choose your campaign type: Select Social Media Ads, Web Ads, or a Bundle of both. We recommend the Bundle for maximum exposure across the internet.

  6. Set your budget and duration: Choose how long the ad runs and your total budget. The minimum daily spend is $5 for one ad type or $10 for a bundle. The system also recommends a budget based on your listing price.

  7. Add retargeting (optional): Turn on retargeting for an additional $5 per day. When people visit your listing website, your ad "follows" them and reappears on other websites they visit, keeping your listing top-of-mind.

  8. Review: Check your campaign summary, then click Continue.

  9. Schedule: Select the day, time, and social media networks for your post.

  10. Finish: Click Schedule & Advertise.

⚠️ Note: Web Ad creative is not editable at this time.

💡 Good to Know

  • Approval time: Ads can take up to 24 hours to be approved.

  • Editing: Your Social Media ad can be edited before it goes out: select the Edit button in the top right of the post preview.

  • Analytics: Track your post and ad performance in the Analytics tab. When your ad finishes, the system automatically creates a Listing Report for you.

  • Landing pages: Follow the same process to promote your landing pages from the Landing Pages tab.

  • Dark ads: When you run an ad in the creator, you can uncheck Facebook as an organic network in the last step. Your ad won't appear as a post on your timeline and will run as a "dark ad" instead.

🎯 Retargeting

When people visit your listing website, we create ads that appear on the other websites they visit. This retargeting technology lets your ads "follow" visitors around the internet.

⚙️ Listing Engine

Want to run ads for your brokerage's listings? With Listing Engine, your ads run on all of the distribution channels above: social media ads, web display ads, and retargeting campaigns, all at an exclusive discounted rate for brokerages. This multi-channel approach maximizes property visibility across top digital platforms and re-engages interested buyers as they browse, so every listing gets consistent, high-impact promotion without stretching the marketing budget. Learn how to set up Listing Engine.

⚠️ Note: You must be on an Enterprise plan to access Listing Engine.

📞 Need Help?

Need help setting up your ad? Contact Back At You Support at support@backatyou.com or (866) 200-0676.

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