Distribution Types For Advertising
π Overview
Running an Ad campaign through SocialBAY is one of the easiest ways to get extra exposure for your properties and your brand. This guide will walk you through how to set up, budget, and schedule an advertisement that reaches audiences across social media and the web.
βοΈ Step-by-Step Guide
Find Your Listing Go to the left-hand menu, click the Listings tab, find the property you want to promote, and select Schedule a Listing Post.
Customize the Post Select your Listing Status (e.g., "Just Listed"), edit your caption text if you'd like, and choose a visual post overlay template. Click Continue.
Opt-In to Advertise When prompted, select "Yes, letβs advertise it!".
Set Your Target Audience Choose how you want to find local buyers:
Radius: Target a specific mile radius around the listing's address.
Cities: Target specific cities by name.
Choose Your Campaign Type Select whether you want to run Social Media Ads, Web Ads, or a Bundle of both.
π‘ Our Recommendation: Choose the Bundle option to ensure your listing gets the maximum possible exposure across the entire internet.
Set Your Budget & Duration Choose how long you want the ad to run and your total budget.
Note: The minimum daily spend is $5 for a single ad type, or $10 for a bundle. The system will also automatically recommend a budget based on your listing price.
Add Retargeting (Optional) Decide if you want to turn on retargeting for an additional $5 per day.
π What is Retargeting? When people visit your listing website, this technology allows your ad to safely "follow" them and reappear on the other websites they visit later, keeping your listing top-of-mind.
Review & Move Forward Take a quick look at your campaign summary to ensure everything is correct, then click Continue.
Schedule the Date & Time Select the day, time, and specific social media networks you want your post to launch on.
Finalize Your Campaign Click Schedule & Advertise to finish!
π‘ Useful Information & Tips
- Ads can take up to 24 hours to be approved
- Wed Ad creative is not editable but your Social Media ad is. If you would like to edit it before it goes out, simply select the βEditβ button on the top right corner of the preview of your post
- Keep track of your post and ad analytics through your Analytics tab. You will see more detailed analytics for your ads here. Once your ad has been completed, the system will automatically generate a Listing Report for you. Read more about Listing Reports here.
π― Retargeting
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