Distribution Types For Advertising

Distribution Types For Advertising

📝 Overview

Running an Ad campaign through Back At You Social is one of the easiest ways to get extra exposure for your properties and your brand. This guide will walk you through how to set up, budget, and schedule an advertisement that reaches audiences across social media and the web.


🌐 What are Ads? Social Media and Web Ads allow you to promote your business and services to audiences across social media and online to help you gain visibility and exposure. 
Social Media Ads:


Web Ads:


⚙️ Step-by-Step Guide

  1. Find Your Listing Go to the left-hand menu, click the Listings tab, find the property you want to promote, and select Schedule a Listing Post.

  2. Customize the Post Select your Listing Status (e.g., "Just Listed"), edit your caption text if you'd like, and choose a visual post overlay template. Click Continue.

  3. Opt-In to Advertise When prompted, select "Yes, let's advertise it!".

  4. Set Your Target Audience Choose how you want to find local buyers:

    • Radius: Target a specific mile radius around the listing's address.

    • Cities: Target specific cities by name.

  5. Choose Your Campaign Type Select whether you want to run Social Media Ads, Web Ads, or a Bundle of both.

    💡 Our Recommendation: Choose the Bundle option to ensure your listing gets the maximum possible exposure across the entire internet.

  6. Set Your Budget & Duration Choose how long you want the ad to run and your total budget.

    • Note: The minimum daily spend is $5 for a single ad type, or $10 for a bundle. The system will also automatically recommend a budget based on your listing price.

  7. Add Retargeting (Optional) Decide if you want to turn on retargeting for an additional $5 per day.

    🔄 What is Retargeting? When people visit your listing website, this technology allows your ad to safely "follow" them and reappear on the other websites they visit later, keeping your listing top-of-mind.

  8. Review & Move Forward Take a quick look at your campaign summary to ensure everything is correct, then click Continue.

  9. Schedule the Date & Time Select the day, time, and specific social media networks you want your post to launch on.

  10. Finalize Your Campaign Click Schedule & Advertise to finish!

Alert
If you selected Web Ads, please keep in mind that your web ad creative is NOT editable at this time. 


💡 Useful Information & Tips

  1. Ads can take up to 24 hours to be approved
  2. Wed Ad creative is not editable but your Social Media ad is. If you would like to edit it before it goes out, simply select the "Edit" button on the top right corner of the preview of your post
  3. Keep track of your post and ad analytics through your Analytics tab. You will see more detailed analytics for your ads here. Once your ad has been completed, the system will automatically generate a Listing Report for you. Read more about Listing Reports here. 
Idea
Follow the process above to promote out your Landing Pages by selecting the Landing Pages tab.

🎯 Retargeting

When people visit your Listing Website, we'll create ads that appear on the other websites they visit. This retargeting technology allows your ads to "follow" visitors around the internet.


Alert
Dark Ads: *If you run an ad in the creator, you can now uncheck Facebook as an organic network in the last step as shown below. This means that your ads will not appear as posts on your timeline, rather just run as a "dark ad" 





If you need assistance getting your Ad set-up, please contact our Support Team at support@backatyou.com.