Want to reach more than just your current followers? Running ads is the fastest way to build brand awareness and capture fresh leads. While regular posts reach your existing audience, Ads put your brand in front of new potential clients across Facebook, Instagram, and the web. 🚀

📝 Advertising Content

You can turn any piece of content (yours or ours!) into an ad directly from your calendar.

1. Find your Post: Click on any scheduled content in your Content Calendar.

2. Boost It: Select the Advertise button in the top-right corner of the preview. 📈

3. Target Your Audience: Use the default settings or click Customize Targeting.

   • Note: Per Facebook policy, targeting requires a minimum 15-mile radius. 📍

4. Set Budget & Duration: Choose a Small, Medium, or Large recommendation, or enter a custom amount (minimum $5/day).

5. Submit: Your ad will be reviewed and scheduled to go live! ✅

🏠 Advertising a Listing

Listing ads are a "win-win"—they find buyers and impress your sellers with professional Listing Reports. 📑To learn more about the Listing Reports, click here.

1. Select Listing: Go to the Listings tab, find the listing you want to run an ad for, and select Schedule a Listing Post.

2. Customize: Edit your caption, photo, or template, then press Continue.

3. Opt-In: Ensure "Yes, Let’s Advertise It" is selected. 🌟
   

4. Set your Targeting. If the targeting is the grey box is what you want, press continue. Otherwise, you can always customize your targeting by selecting the Customize Targeting Settings link.
   

5. If you customize your targeting settings, you can then select from advertising by Radius Around Listing Address OR by City. Remember, per Facebook's targeting policies you can target by city with a minimum of a 15 mile radius. Select which one you prefer. Then Continue.

6. Pick Your Platform: Choose between a Social Media Ad, a Web Ad, or a Bundle for maximum reach.

7. Retargeting: Toggle Retargeting on to have your ad "follow" interested prospects as they browse the web. 🔄

8. Confirm: Enter your payment info and schedule.

🛬 Advertising a Landing Page

This is the ultimate lead-generation strategy. Direct traffic specifically to your Home Value or Guide pages. 🎣

1. Pick Your Page: Go to Landing Pages, find your preferred page, and click the Drop Down menu.

2. Share & Edit: Select Share to Social Media and use the pencil icons to tweak the ad's look.

3. Strategy: Choose your ad type (Social/Web/Bundle) and set your budget and duration.

4. Launch: Press Continue to finalize and start capturing leads! 📧

📖 Key Ad Terminology

• Targeting: This defines who sees your ad. Because we are official Facebook and Instagram marketing partners, you are able to target by city with a minimum of a 15-mile radius. 🎯

• Budget: This is the total amount you want to spend. The minimum spend is $5 USD per day. Increasing your budget directly increases the number of people your ad can reach. 💰

• Social Media Ad: An ad that specifically runs across both Facebook and Instagram. 📱

• Web Ad: An ad that is displayed across a massive network of sites throughout the World Wide Web. 🌐

• Retargeting: This allows your ad to "follow" visitors as they browse other sites, ensuring they see your brand multiple times. Note: This requires a minimum ad duration of 5 days. 🔁

• Duration: The total number of days you want your ad to remain active. ⏱️