You have the ability to run ads on your social media content, listings, and landing pages within the SocialBAY Platform.
When content, listings and landing pages are posted out to your social media networks, those posts go out on your pages and newsfeed. The only people who are able to see those posts are the people who like, follow and visit your page.
If you want to expand the reach of your post, you can do so by running that post as an ad. Ads help your post by getting it in front of people who are not your followers which in turn help you build your brand and your brand awareness.
Turning a Piece of Content Into an Ad
You can turn any piece of content that you, your company, or Back At You created into an ad.
Find the piece of content that you want to run as an ad on your content calendar and click on it.
Select the advertise button in the upper right hand corner on the preview of that piece of content.
Set your targeting. You can either use the default targeting displayed on your screen or select the customize targeting link to change you who want to target this ad towards.
If you choose to customize your targeting, Per Facebook Ad Targeting Policies, you can only target by city with a minimum of a 15 mile radius. Input the area, or areas, you would like to target. Press Continue at the bottom of the screen.
Set your ad budget and duration. You can either select from our Small, Medium or Large recommendations, or simply type in your own budget and duration. Remember, the minimum you can spend on a day of advertising is $5 USD. Increasing your ad budget does increase the amount of people your ad has the potential to get in front of.
Hit Submit. This will then run your ad on Social Media (Facebook and Instagram) and also run as a post on the day that it is scheduled to go out. If you have a credit card on file with us, it will automatically charge it. If you do not have a credit card on file, you will be prompted to put in your billing information.
Running a Listing Post as an Ad
You also can run any of your listings posts as Social Media Ads AND Web Ads. This is great because anytime you run a Listing Post as an ad, a Listing Report will be automatically generated for you that you can share with your seller straight from the system to show them what type of online marketing you are doing for them and their property. To learn more about the listing report, click here.
You can run an ad manually for a listing and you can also have ads on New and Price Reduced Listings automatically run for you.
To manually run an ad for a listing:
Select the Listing tab on your left hand navigation menu.
Select Schedule a Listing Post for the listing that you want to run an ad for.
When the post creator populates, edit the status, caption, template, photo or anything else that you want to change. Then when the post looks good, press Continue.
Make sure Yes Let's Advertise It is selected and then press Continue.
Set your Targeting. If the targeting is the grey box is what you want, press continue. Otherwise, you can always customize your targeting by selecting the Customize Targeting Settings link.
If you customize your targeting settings, you can then select from advertising by Radius Around Listing Address OR by City. Remember, per Facebook's targeting policies you can target by city with a minimum of a 15 mile radius. Select which one you prefer.
Press Continue and then select if you want to run this ad as a Social Media Ad, Web Ad or diversify your reach and choose the Bundle.
Set your budget and duration by using either the Small, Medium or Large recommendations, or by inputting your own amounts.
Select if you want to add retargeting on. (Retargeting allows your ad to "follow" visitors around the internet so they could potentially see your ad multiple times.)
Press Continue to enter in your payment information and then schedule this ad out.
If you want to learn how to turn on Auto Listing Ads, click here
To learn more about running Listing Posts as ads, click here
To learn more about Web Ads and Retargeting in SocialBAY click here
Running a Landing Page as an Ad
Running Ads on your Landing Pages is a great way to generate leads. Landing Pages are pages that you can direct someone to that has the ability to capture lead information. You can run Landing Pages as Social Media Ads AND Web Ads.
Select the Landing Pages tab on the left hand side navigation menu.
Select the type of Landing Page that you want to run as an ad.
Find the Landing Page that you want to run as an ad - this could be one of the pre built Landing Pages already in the system for you OR one that you have customized.
Select the Drop Down menu associated with that Landing Page and select Share to Social Media.
Edit the Post/Ad. You can change the caption, photo and anything else that has a pencil next to it.
Press Continue and then select if you want to run this ad as a Social Media Ad, Web Ad or diversify your reach and choose the Bundle.
Set your budget and duration by using either the Small, Medium or Large recommendations, or by inputting your own amounts.
Select if you want to add retargeting on. (Retargeting allows your ad to "follow" visitors around the internet so they could potentially see your ad multiple times.)
Press Continue to enter in your payment information and then schedule this ad out.
To learn more about running Landing Pages as ads, click here
General Ad Terminology
Targeting - Who do you want to potentially see your ad. Since we are official Facebook and Instagram marketing partners, you are only able to target by city with a minimum of a 15 mile radius.
Budget - The amount that you want to spend. Running your ad through SocialBAY is a minimum of $5 USD a day. Increasing your ad budget does increase the amount of people your ad has the potential to get in front of.
Duration - How many days do you want the ad to run for.
Social Media Ad - An ad that is run across Facebook and Instagram.
Web Ad - An ad that is run across the World Wide Web.
Retargeting - Retargeting means that your ad will "follow" visitors throughout their internet journey, making it so they could see your ad multiple times. Retargeting is available for Listing Ads and Landing Page ads and you have to have a duration of a minimum of 5 days in order to use retargeting.
Other Useful Ad Knowledge
It could take up to 24 hours for your ad to appear.
You can see your ad demographics and results in the Analytics tab on the left hand side navigation menu.
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