Want to reach more than your current followers? Regular posts reach your existing audience, but ads put your brand in front of new potential clients across Facebook, Instagram, and the web. It's the fastest way to build brand awareness and capture fresh leads.
Turn any piece of content (yours or ours!) into an ad right from your calendar.
Find your post: Click any scheduled content in your Content Calendar.
Boost it: Select the Advertise button in the top-right corner of the preview.
Target your audience: Use the default settings or click Customize Targeting. Per Facebook policy, targeting requires a minimum 15-mile radius.
Set budget and duration: Choose a Small, Medium, or Large recommendation, or enter a custom amount (minimum $5/day).
Submit: Your ad is reviewed and scheduled to go live.
Listing ads are a win-win: they find buyers and impress your sellers with professional Listing Reports.
Select your listing: Go to the Listings tab, find the listing, and select Schedule a Listing Post.
Customize: Edit your caption, photo, or template, then click Continue.
Opt in: Make sure Yes, Let's Advertise It is selected.
Set your targeting: If the targeting in the gray box is what you want, click Continue. Otherwise, click Customize Targeting Settings and choose Radius Around Listing Address or City (minimum 15-mile radius per Facebook policy), then click Continue.
Pick your platform: Choose a Social Media Ad, a Web Ad, or a Bundle for maximum reach.
Turn on retargeting (optional): Toggle Retargeting on so your ad "follows" interested prospects as they browse the web.
Confirm: Enter your payment info and schedule.
Learn more: turning on automatic listing ads, running listing posts as ads, and web ads and retargeting.
The ultimate lead-generation strategy: send traffic straight to your Home Value or Guide pages.
Pick your page: Go to Landing Pages, find your page, and click the drop-down menu.
Share and edit: Select Share to Social Media and use the pencil icons to adjust the ad's look.
Choose your strategy: Pick your ad type (Social, Web, or Bundle) and set your budget and duration.
Launch: Click Continue to finalize and start capturing leads.
Learn more about running landing pages as ads.
Targeting: Who sees your ad. As official Facebook and Instagram marketing partners, we let you target by city with a minimum 15-mile radius.
Budget: The total amount you want to spend. The minimum is $5 USD per day, and a bigger budget reaches more people.
Social Media Ad: An ad that runs across both Facebook and Instagram.
Web Ad: An ad displayed across a large network of websites.
Retargeting: Lets your ad "follow" visitors as they browse other sites so they see your brand multiple times. Requires a minimum ad duration of 5 days.
Duration: The total number of days your ad stays active.
Contact Back At You Support at support@backatyou.com or (866) 200-0676.
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