How to Set Up Automated Ad Campaigns for Your Listings

How to Set Up Automated Ad Campaigns for Your Listings


Automated listing advertising is essential for real estate agents because it turns the time-consuming process of launching and promoting property ads into an effortless, instantaneous workflow. By automatically pulling listing feed data to generate targeted social media ads, digital flyers, and targeted web campaigns the moment a property goes live, agents ensure maximum property exposure and immediate lead capture without lifting a finger. Ultimately, automating listing promotion guarantees that every home gets premium multi-channel coverage, freeing agents from ad setup to focus on hosting showings and negotiating offers.
Setting up ad campaigns for your real estate listings doesn’t have to be time-consuming. With automated listing campaigns, you can automatically create, schedule, and launch ad campaigns the moment a new listing hits your feed.

⚙️ Step 1: Turn On Listing Auto-Post

Before creating your automated ad campaign, make sure your account is set up to automatically pull and post your listings. To review how to enable auto-posting ON, click here. 

  1. Ensure Listing Auto-Post is ON in your account settings.

  2. Verify that your listing feed is connected and displaying active listings.

🗺️ Step 2: Access Listing Campaigns

  1. In the left navigation menu, click Advertising.

  2. Select Listing Campaigns.

  3. Click Get Started to launch the automated campaign setup.

📋 Step 3: Choose Listing Statuses to Automate

  1. Select the specific listing statuses you want to run automated ads for (e.g., Just Listed, Price Reduced, Open House).

  2. Click Continue.

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Note: The available status options depend on the data provided by your listing feed.

🎯 Step 4: Define Your Target Audience

Choose how you want to reach potential buyers:

  • Radius Targeting: Target an area within a specific distance around the property address.

  • Location Targeting: Target specific cities along with a custom radius around them.

📣 Step 5: Choose Your Campaign & Ad Options

  1. Select your preferred campaign type:

    • Bundle: A combined approach across multiple channels.

    • Social Media Only: Targets active users on social platforms.

    • Web Ads Only: Displays banner ads across popular web browsing networks.

  2. Toggle Retargeting On or Off depending on whether you want to re-engage previous visitors.

For more information on our Advertising Distribution options & Retargeting, click here. 

💰 Step 6: Set Budget & Campaign Duration

  1. Enter your preferred Daily Ad Spend.

  2. Select the Duration for how long each automated ad run should last.

✅ Step 7: Review and Launch

  1. Review your campaign settings in the Campaign Summary.

  2. Agree to the Terms of Service.

  3. Click Confirm to complete the setup.

Verification: Once confirmed, your automated ad rule will appear as active. Any new or updated listing matching your selected statuses will now automatically create, schedule, and launch its own ad campaign.

💡 Pro Tips:

  • Company Provided Plans: If you use a company provided account, you may also see an option to enable automated campaigns for overall company listings alongside your personal ones. Click here to review how to enable auto-posting ON for company listings. 

  • Budget Strategy: Starting with a modest daily spend across a 7- to 14-day duration is a great way to test local market engagement before scaling up.


Viewing Automated Ad Campaigns in Listing Engine

The Listing Engine section allows you to view automated listing advertisements that your company has set-up for you. 

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Please note that this option is only available on company provided Back at You Social Plans. 

📋 What is Listing Engine?

Listing Engine is your hub for tracking, managing, and viewing automated listing advertisements. When automated listing advertising is enabled by your company. Listing Engine automatically generates ad campaigns whenever new properties hit your listing feed.

🔍 How to View Your Automated Listing Ads

Follow these simple steps to check if your company has already set up automated listing ads or to view your active campaigns:

  1. Navigate to Advertising: On your left navigation bar, click on Advertising.

  2. Open Listing Engine: Select Listing Engine from the menu options.

  3. Review Your Campaigns: Browse the active and scheduled listing ad campaigns automatically generated by your account or company plan.

Verification: You should see a list of your properties alongside their automated ad statuses (such as Active, Scheduled, or Pending).

💡 Important Tips:

  • Company-Wide Settings: If your company manages advertising automatically, pre-configured settings for target radius, duration, and ad spend will automatically apply to your listings.

  • For company Admins, to learn more about Listing Engine for your company, click here.