How to Create and Manage Smart Campaigns for Agents
✨ How to Create and Manage Smart Campaigns for Agents
Smart Campaigns (also called Smart Ads) are your easy way to create ads that generate buyer and seller leads, increase your exposure, and grow your Facebook Page. Rather than individually creating an ad campaign, setting up creatives, and tracking success, you can automate Smart Campaigns and let Back At You Social do the work for you, promoting your listings, capturing new leads, and keeping you top-of-mind in your local market.
🎯 Smart Campaign Types
You can automate and customize your subscription based on your specific goals:
Buyer Lead Ads: Target high-intent buyers using Meta Lead Ads to collect contact info directly on Facebook and Instagram without sending them off-platform. Recommended for engaging active homebuyers searching in your area, filling your buyer pipeline with high-intent leads quickly, showcasing local listings to drive interest and inquiries, and capturing buyer leads directly within Facebook and Instagram.
Seller Lead Ads: Target motivated home sellers using Meta Lead Ads to capture contact information without sending them off-platform. Recommended for reaching homeowners who are actively thinking about selling, filling your seller lead pipeline with qualified prospects effortlessly, nurturing seller interest over time with consistent exposure, and capturing leads directly within Facebook and Instagram.
Local Presence Ads: Stay top of mind in your area with branded ads that showcase your credibility, expertise, and local market knowledge. Recommended for staying visible in your local market year-round, positioning yourself as the go-to agent in your area, strengthening your brand in your sphere of influence between active listings, and building local familiarity, trust, and credibility through repeated exposure.
Page Growth Ads: Build your brand, grow your audience, and boost engagement across your social media channels. Recommended for jumpstarting brand visibility for new agents who are just getting started, helping new agents build a social presence before their first listing, driving more engagement and impressions on all of your posts, and boosting profile visits to start building your sphere, even during a low season.
🛠️ Set Up Smart Campaigns
Open Smart Campaigns: Select Advertising and then Smart Campaigns from your left-hand navigation bar.
Get started: Select Get Started and then View My Campaigns.
Choose your campaigns: Select the Smart Campaigns you'd like to automate and press Continue.
Set your budget: Set your budget.
Authorize and activate: Confirm everything is correct, select the box to authorize us to bill you for the ads, and then press Finish and Activate.
💸 Adjust Your Smart Campaign Budget
Open Smart Campaigns: Select Advertising and then Smart Campaigns from your left-hand navigation bar.
Open the campaign menu: Select the three-dot action button on the Smart Campaign you need to change.
Choose a new budget: Choose the new monthly budget from the drop-down menu and then press Continue.
Confirm: On the summary screen, check the authorization box and then press Finish and Activate.
🛑 Deactivate Your Smart Campaigns
Open Smart Campaigns: Select Advertising and then Smart Campaigns from your left-hand navigation bar.
Choose Deactivate: Select the three-dot action button and then select Deactivate.
Confirm: To confirm deactivation, press Yes, Continue.
Finish: From the drop-down menu, select your reason for deactivating and then press Finish and Deactivate.
🖼️ Ad Creative Examples
Your final creatives are dynamically tailored using your brand, profile details, and real-time performance data. The platform continuously optimizes layouts and messaging to keep your content relevant, polished, and effective.
Buyer Leads Smart Ad:
Seller Leads Smart Ad:
Local Presence Smart Ad:
Facebook Page Growth Smart Ad:
📞 Need Help?
Contact Back At You Support at support@backatyou.com or (866) 200-0676. For more about Smart Campaigns, see the PDF attached below.
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