Your Advertising Settings are where you set Campaign Default Targeting and Campaign Objectives, so every ad Back At You Social runs for you reaches the right people and works toward the outcome you care about most.
Open Settings: Click your Settings wheel.
Open Advertising: Click Advertising.
This is where you set the default locations that apply to your ads. You can tweak the targeting on any campaign at any time.
If you've turned on Auto Advertising of Listings in your Listing Automation tab, set your campaign objectives here. Tell us what outcome you care most about, and we'll optimize your campaigns accordingly. This setting helps personalize how our system builds and runs your listing ads across all channels, including automated ads. You have three options:
Dynamic (Recommended): We automatically choose the best goal based on the content type and your Meta permissions.
Leads: Uses Meta Lead Ads, a native Facebook and Instagram format that lets leads submit their info directly within the platform. It removes friction, improves conversion rates, and helps you get more seller leads with less effort.
Website Traffic: These ads drive traffic to your listing website, resulting in more clicks and increased exposure for your listings.
If you've turned on Smart Campaigns, this is where you set your campaign objectives. For each campaign, you can choose from three objectives that align with your goals.
Seller Leads campaign objective:
Dynamic (Recommended): We automatically choose the best goal based on the content type and your Meta permissions.
Downloadable Guide: Offers a free seller guide in exchange for contact info (name, email, phone). The lead form is prepopulated and autofilled by the platform, making it faster and easier to submit, which often results in higher-quality leads and better conversion.
Home Value Estimate: Promotes a free home valuation to attract sellers. Leads typically include a physical address (with added data if available), but contact info may be less accurate since it's entered manually by the user.
Local Presence campaign objective:
Dynamic (Recommended): We automatically choose the best goal based on the content type and your Meta permissions.
Engagement: Focus on getting likes, comments, and clicks from your local audience.
Reach: Maximize visibility by showing your content to as many locals as possible.
Automated Fallback Publishing: If your Meta account gets restricted, we'll automatically publish your ads using our "Listing Updates" Facebook page so your campaigns keep running and generating leads, with no interruption.
Enable fallback (Recommended): We use the "Listing Updates" page when your Meta account is restricted.
Disable fallback: Ads may fail to launch if your Meta account is restricted.
Contact Back At You Support at support@backatyou.com or (866) 200-0676.
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